Lead Generation

Qualified leads come from a quality audience of Business

In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business.

Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.

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Lead generation

Lead Qualification Status

Business leads are often grouped into segments to the level of qualification present within an organization. Marketing Qualified Leads (MQLs) are leads that have typically come through Inbound channels, such as Web Search or content marketing, and have expressed interest in a company's product or service. These leads have yet to interact with sales teams. Sales Qualified Leads (SQLs) are leads screened by salespeople, oftentimes Sales Development Representatives (SDRs), for appropriate qualifying criteria to be followed-up with. Qualifying criteria include need, budget, capacity, time-frame, interest, or authority to purchase.

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